Why is My
Website Not Getting Sales?
Hey there, I'm Joel. I've
been designing websites for over 14 years. During that time,
plenty of people who already have a website have asked me if I
can redesign theirs. And those new clients usually want to
know why it is that their site wasn't getting them much new
businesses. Or any new business at all. Well, there are a few
1. The website looks
out-of-date. First impressions count. A current,
professional looking site helps a business look credible.
2. The website isn't
organized well. Visitors to a website should be able to
find what they're looking for as quickly and easily as
possible. Grocery stores are organized for a reason. Your
website shouldn't be any different.
3. The website doesn't
have easy contact options. A business phone number should
be easy to find on every page of a website. It should have the
option to be clicked on and auto-dialed on a smartphone.
Contact forms help. And every page of the site should tell a
site visitor what to do next (make a purchase, call, send an
4. The website is not
set up to rank well on Google. If a site has not been
optimized to show up on Google, Yahoo or Bing for its target
search keywords, it's not going to get as many visitors as it
should. Less visitors means less sales.
The website doesn't have persuasive text (copy). This is
the big one. Not having good copy is why so many websites fail
to turn visitors into customers. And for some strange reason,
most web design companies don't even realize this.
Why Does Your
Website's Copy (Text) Matter?
Plain and simple: copy is
the text that persuades people to give you their money.
Getting your site to
rank well on search sites like Google is just one part of
getting more business. The other part is persuading site
visitors to pay for your service or product. So how can you
get more people to buy what you offer? Here's how.
The answer is to have good
copy on your website. When someone visits your website,
they're probably interested in what you offer already. But they also have fears and doubts about doing
business with someone new. So one
of your goals should be to take away as many of their fears as possible.
And that's what makes an
interested visitor become a paying customer. Look, I want you
to try something real quick.
Look at any page of your
website. Not just the homepage, any page. Okay, now
pretend that you're a potential customer, visiting that web
page for the first time. And then ask yourself the following
What does this business
Who needs what they offer?
Do I need what they're
Who exactly is the
Why should I trust them?
How do I know their product/service
Do they offer any sort of
What do I do next if I want
to become a customer or just learn more?
Does the text on every page
of your site answer most of those questions? If they do,
then your site has good copy. If not, you may need to rethink
your site's text.
You should try to explain
who your service or product is for. Who needs your service.
And why they should pay you for it, and not one of your
competitors. Don't assume that visitors to your site know what
makes you different from the competition. Tell them. And don't
assume your visitors know what their next step is if they're
interested. Tell them. Whether it's to make a purchase, call
you, email you, or fill out a contact form.
Tell People WHY
they Need what You Offer.
It doesn't matter what
you're selling. Assume that people have no idea why they
should pay for your service or product. So what you need to do
is tell them the benefits of what you offer. Here's how you do
Think of a feature of a
product or service that you offer. Let's say you
install wooden decks in people's backyards. Here are the
features of that deck: durable, spacious, looks nice. But most
people already know that. So tell them the BENEFITS of getting
a deck. In other words, what do they stand to gain if they
hire you to install one?
A deck from your company is
durable. That means it will last for years, saving them
money from future repairs. Benefit: saves money. A deck means
they can have family and friends over for cookouts,
get-togethers. Benefit: spending time with people, and maybe
getting more popular with the neighbors. See where I'm going
We're appealing to people's
emotions with all of these benefits. And emotions are
the reasons why we buy certain things. We buy certain
products or services because they can save us money, make us
feel better, make us look better, bring us love, become
trendsetters, get peace of mind, or avoid bad situations.
Think about it:
Tire companies don't
really sell tires. They sell
peace of mind. Because your family is safer when you're
driving on their reliable tires. Body wash commercials
sell men on being more attractive to women.
Cereals sell people on looking and feeling better. Arby's
calls their sandwiches "Good Mood Food." Next time
you watch commercials, notice how many companies persuade us
through emotions (be popular, save time, meet people, protect
loved ones, feel better, avoid bad situations). They don't
just tell us what they offer, but how it will make our lives
better. Because that advertising works.
Have Questions About Your Website?
Once again, I'm Joel. And
I'd like to hear from you today. I'm the owner and head web
designer of Delta Creations. My company has developed over 400
websites since 2001. We have clients across America and
worldwide. And one thing our clients love is that I write
their persuasive text (copy) at no extra charge.
But you don't have to be a
client of mine if you have a few more questions you'd like
answered. So whether you'd like a free quote on a website
redesign, or just want more info, I'd like to hear from you.
Call me now at 225-337-4360. Or just fill out the contact form
below. The results go straight to my personal email, and I'll
contact you ASAP.