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five steps to your success

 

I Have a Website.  Why Am I Not Getting Business?

 

As a professional web designer and internet marketer, I hear this question a lot from new clients that consider having their website redesigned.  The answers are pretty simple.

 

The first thing we have to consider is how your website looks.  Many of my new clients have websites that have had the same look for years.  An up-to-date looking website often means you look more credible to potential customers and clients.  It also helps to have your website organized so that it's easy to find your contact information, or pages that are important to visitors.  As most people know, grocery stores are organized well.  Your website shouldn't be any different.

 

The biggest reason why websites don't get many business leads or sales tends to be related to copy, though.  So what is copy, anyway?

 

Copy is the Text that Persuades People to Give You Their Money

 

Getting your website to rank well on search engines like Google is really only one part of getting more business.  The other part is encouraging people to actually pay for your product or service.  The million dollar question, then, is how we can do that.

 

The answer is to have good copy on your website.  When someone visits your website, they're more than likely already interested in your product or service.  But they also have fears and doubts about doing business with the business that owns the website.  So one of your goals should be to use good copy that takes away as much of that fear as possible.  That's what makes an interested visitor become a paying customer.

 

Take a look at any page of your site (not just the homepage).  Now pretend that you're visiting that page for the first time, and ask yourself the following questions:

  • What does this business offer?

  • Who needs what they offer?

  • Do I need what they're offering?

  • Who exactly is the business?

  • Why should I trust them?

  • How do I know their product works?

  • Do they offer any sort of guarantee?

  • What do I do next if I decide to become a customer?

Does the text on every page of your site answer most of those questions?  If they do, then you are well on your way to removing any doubts and fears that they have.  The more doubt that the text on any page of your site takes away, the more likely they are to pay you.

 

Try to point out who your product or service is for, who actually needs it, and why people should pay your business and not a competitor.  How are you different from your competitors?  Don't assume that visitors to your website know this, tell them!  Every page should also make it clear what their next step is.  That might include calling you, emailing you, or making a purchase.  Don't assume visitors know what the next step is, tell them!

 

Tell Your Website Visitors WHY They Need Your Product or Service

 

When someone visits your website, in the end they have one thing in mind.  "What's in it for me if I give these people my money?"  So give them the benefits of what you're selling.  But what's the best way to do that?

 

Think of a feature of a product or service that you offer.  Let's say that you own a business that builds beautiful wooden decks in people's back yards.  The features are that it's durable, it's spacious, and it looks nice.  But people already know that.  So tell them the benefits of getting a deck.  Tell them what they stand to gain if they hire you to build one.

 

A deck from your company is durable.  That means it will last for years, saving them money from having to get it repaired.  Saving money is a great benefit, right?  A deck means being able to have family and friends over for cookouts and get-togethers.  That means spending time with the people we care about, having fun with others, maybe even getting a bit more popular with the neighbors who enjoy hanging out there.

 

See where I'm going with this?  We're appealing to people's emotions with all of these benefits.  And emotions are the reasons why we buy certain things.  We buy certain products or services because they can save us money, make us feel better, make us look better, bring us love, become trendsetters, get peace of mind, avoid bad situations.

 

Premium tire companies sell peace of mind, because your family is safer when you're driving on them.  Body wash commercials tell men that you'll be more attractive to women if you use their product.  Cereal brands show people how good they will look and feel after they lose weight from using their breakfast as part of a healthy diet.  Arby's doesn't tell us that they sell roast beef, they tell us that they sell "Good Mood Food™."  Just watch commercials on TV, and you'll start to notice how major companies use our emotions to persuade us (become popular, meet people, protect our loved ones, feel better).

 

Take a look at the copy (text) on different pages of your website.  Are you telling visitors to your website what they will gain if they pay for your product or service?  If not, sit down and think of exactly what you sell, and what your site visitors stand to gain if they pay you for that product or service. 

 

Still Have Questions About Getting More From Your Website?
 

Give Delta Creations a call.  Since 2001, we have developed over 370 websites, and have helped market those sites using proven copy writing techniques.  We design websites for clients worldwide.  Call 225-337-4360 now or send us an email if you have questions about how the web design process works. 

 

 

 

 

 

 

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