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How Much
Does Search Engine Optimization Cost?
Here's the situation. You probably have a website, or you're
interested in having one designed. Only you want to make sure
that your site ranks well on search engines like Google,
right?
Well the costs of having this work done can vary.
There are really two main things that will decide how well
your site is going to rank on search engines like Google. One
is how well someone has optimized your site itself for a
variety of keywords related to your business. The other is how
many websites link to yours.
Think of Google as a high school popularity contest. When you
have a new website, you're not popular, and Google has never
heard of you. But when an established website links to you,
Google will notice it. Basically, you have a popular website
saying, "Google, I vouch for this new site." And the more
websites that link to you, the more popular Google thinks you
are. The more popular you get, the better Google will rank
you, maybe even to the first page of results.
But it takes more than just links. You need a knowledgeable
web designer to research what keywords are best for your
website, so they can add them to each page. Someone has to ask
you questions about what you want to rank well for, and also
do a bit of research on their own.
Getting links and adding keywords to your site usually costs
money.
So how much does it cost? Most web design companies charge
hundreds, or even thousands of dollars to optimize your site
for your target keywords. Some will charge you a monthly fee
of several hundred or several thousand dollars to go out and
find other sites to link to you. Others will charge you an arm
and a leg to write articles, which they put on your site to
bring in new visitors from Google.
Do you really have to spend thousands of dollars to rank well
on Google? The short answer is no. A few web design companies
will include optimization of your website for free. They will
research the keywords you need, and add them to the site at no
extra charge. They will get you a few links from other
websites to get you started, at no extra charge.
So if you want to rank well on Google, the best thing that you
can possibly do is shop around and get up-front pricing on
search engine optimization. But more importantly, find out
what a design firm is including with those services.
Still Have
Questions About Website Design?
Give Delta Creations a call
today. We have developed over 280 websites since 2001,
and can provide you with free answers to your web design
questions. Our company designs websites for clients
across the United States. Call 866-928-1300
or email us if you have
questions about how the web design process works.
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