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How Much
Does it Cost to Hire a Web Designer?
I'm a web designer. The one
thing I'm always asked by potential clients is "How much is
this going to cost me?" The short answer is that it really
depends on what you need to get done.
Different factors that can determine the
cost of a website:
The quality of the graphics
The number of pages
If the designer also writes
text for you
If the site will be
optimized to rank well on Google
The more time that a
designer spends creating the graphics for your site, the more
they will charge. Most quotes for web design are based on the
number of hours it takes to create the graphics. It's similar
to how a construction company calculates the cost to build a
house, it all depends on how big and fancy the house is going
to be.
Some businesses are simple, and only need a four-page website.
Others may sell hundreds of products, and obviously need more
pages than that. So a designer will look at how much time it
takes to create those pages, and that influences the quote.
Do you plan on writing your own text for the website? Not
everyone does. A good design company will have someone on the
staff that can write the content (text) for different pages.
The more they know about sales psychology and writing good
content, the more this increases the cost.
Finally, the cost can be influenced by SEO: search engine
optimization. SEO involves techniques used to make your site
rank well on search engines like Yahoo and Google. The better
the work done, the more your site may cost.
Most design companies charge anywhere from $2,000-$5,000
for a basic website. This usually excludes the cost of
writing text, and performing search engine optimization. It's
also not unusual for companies to charge $10,000 to $50,000
for a website. Seems a bit expensive, doesn't it?
We're Delta Creations. We charge only $300 to $3,000 for a
website, on average. That actually includes search engine
optimization to get you ranked well on Google. It also
includes writing content for your site, if needed.
So why do we charge so much less than
others?
The answer is simple. Most design companies don't know how to
get themselves ranked well on Google. We do, and we don't have
to pay a dime for it (that's probably how you found us).
They're paying tons of money in advertising, and they have to
make that money back somehow. You end up paying for it when
they give you a big quote.
Since we don't pay a dime for advertising, we don't have to
inflate our prices. We save money, so you save money.
What about companies that charge a small
monthly fee?
Of course, there are some companies out there that don't give
you a big quote. They ask you to pay them a modest fee every
month. Because hey, that sounds affordable, right?
Only there's something they aren't telling you. Most of those
sites are templates, meaning that they aren't custom. That
means that one of your competitors in town can actually buy
the exact same website as you. People may even think that you
took their design! Worst of all, you don't "own" the layout.
If you stop paying, you don't get to keep the site. Not only
that, "cookie cutter" websites tend to not rank as well on
Google.
Here's the biggest thing they don't mention: over time, you
pay much more for the site than if you had simply bought a
custom one. Sure you can pay $30 to $50 a month, that sounds
inexpensive. But after ten years, you're out $3,000 to $5,000.
Just think, you could have bought a custom site that was yours
forever for only $1,000.
Some people also suffer from "Brother in Law Syndrome." That's
when they let a nephew or brother in law talk them into
letting them design the site for free, or next to nothing. But
if this person isn't an expert at web marketing, you're just
going to lose potential customers. Even a beautiful website is
worthless if it isn't ranked well on Google, bringing you
customers.
Still Have
Questions About Website Design?
Give Delta Creations a call
today. We have developed over 280 websites since 2001,
and can provide you with free answers to your web design
questions. Our company designs websites for clients
across the United States. Call 866-928-1300
or email us if you have
questions about how the web design process works.
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